Why Anello's independence matters

Anello is an independent, self-funded business with no outside investors. Our business model does not involve advertising or harvesting your data. Instead, we succeed by making Nellie useful enough that parents are happy to subscribe.

Venture-backed and ad-funded companies can achieve great things. But they also answer to investors and advertisers, and what's good for them isn't always what's best for your family and privacy.

We will never build advertising profiles or sell your family's data. Our focus is on making Nellie a secure, simple and genuinely useful AI assistant that lightens the load for parents everywhere.